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Promoting Health
Campaign Components
Role of Toolkit
In the toolkit, you will find:
Goal of This Training
Take time now to watch the provided video:
"POINTS OF WELLNESS-Partnering for Refugee Health and Well-Being"
Activity One
Part One: Developing and Implementing Health Promotion and Disease Prevention Activities for Refugee Communities
Part Two: Cultural Sensitivity in Health Promotion Work
Part Three: Resources for Promoting Health in Refugee Communities
How to Use the Manual
1.1 Introduction
1.2 Learning the Health Needs of Your Community
1.3 Strategies to Plan Your Community Health Program
1.4 Community Resources and Partnerships
1.5 Activities for Health Promotion and Disease Prevention
1.6 Evaluating Health Promotion and Disease Prevention
Activities
Goal:
- Identify which health concerns are most important to refugees in your community
Without doing some investigation, it will be hard to know whether you'e working on the right issues
How Do You Conduct a Needs Assessment?
1. Ask the right questions
2. Collect information to answer your questions
3. Make sense of what you learned
Goals:
- Identify the best group of individuals to focus your resources on
- Explain the problem that you want to improve
- Develop your program goals
- Identify the most appropriate activities for your program
You cannot do everything for everyone and do it well
What Strategies Need to be Considered in Planning a Health Promotion Program?
1. Select your target audience
2. Determine your target audience' understanding of the health concern
3. Select your program efforts
Goals:
- Identify available community resources to use for your program
- Develop partnerships with other organizations to help you with your program
You don't have to do it alone
What Steps Do We Take to Partner With Others?
1. Identify resources in your community
2. Develop effective partnerships
Activity Two
Goal:
- Follow a social marketing process to design programs and activities that promote health and prevent disease in refugee communities
There is a well-established process that you can follow
What Is Involved in Social Marketing?
5 Stages of Social Marketing:
1. Planning and research
2. Message and materials development
3. Pretesting
4. Implementation
5. Evaluation and feedback
What Do You Need to Understand and to Do Social Marketing?
The 5 P's of Social Marketing:
- Product
- Price
- Place
- Promotion
- Policy
Goal:
- Identify several evaluation options and decide what is best for your program
The only way to know whether you accomplished your goals is to check
What Types of Evaluation Should You Consider?
- Types of Evaluation
- Formative Evaluation
- Process Evaluation
- Impact Evaluation
- Outcome Evaluation
Activity Three
2.1 Introduction
2.2 Understanding Our Shared Communities
2.3 Developing Culturally Specific Materials for Refugee
Communities
Goals:
- Identify experiences common to refugees in the United States
- Better understand what culture is and its importance in health promotion and disease prevention
- Improve your organization's ability to work with other cultures
To help your community, you must first understand it
How Do You Improve Communication and Work Better With Diverse Groups?
Goals:
- Develop materials that are tailored to the communication needs of people in your community
- Know how to effectively translate materials for your audience
Make sure your materials are appropriate for your audience
How Do You Create Health Promotion Materials to Meet the Needs of Refugees?
Activity Four
3.1 Introduction
3.2 Navigating the U.S. Health Care System
3.3 Information on Community Programs You Can Start
3.4 Information on Health Screening
3.5 Information on Specific Health Concerns for Refugee
Communities
Goals:
- Identify types of information useful to navigating the U.S. health care system
- Understand how to establish a referral network of health care providers and organize a health screening for your community
Goals:
- Describe different types of community programs that you can use to promote health and prevent disease among people in your community
- Know the necessary steps required to organize a community program
Goals:
- Understand what health screenings are, as well as their benefits and risks
- Know about several different types of health screenings that your organization can offer to people in your community
Health Screenings
Goals:
- Know the definitions and risk factors of several chronic and infectious diseases
- Make suggestions for what people can do to lower their risks for specific diseases and recommend other organizations that can provide more information on the diseases
- Use the fact sheets provided to create handouts for people in your community about specific diseases
Activity Five
Ms. Marta Brenden, Project Director, Office of Refugee Resettlement,
Administration for Children and Families (ACF)
Telephone: 202-205-3589
E-mail: Mbrenden@acf.hhs.gov
Web site: www.acf.dhhs.gov/programs/orr/
CAPT John J. Tuskan, Jr., Director, Refugee Mental Health Program,
Substance Abuse and Mental Health Services Administration (SAMHSA)
Telephone: 240-276-1845
E-mail: john.tuskan@samhsa.hhs.gov
Web site: www.hhs.gov/programs/orr/techasst/samhsa
Dr. David B. Smith, Director, Humanitarian and Refugee Health Affairs,
Office of Global Health Affairs (OGHA)
Telephone: 301-443-6279
E-mail: Dbsmith@osophs.hhs.gov
Web site: www.globalhealth.gov